Archive for the 'CommArts' Category
I definitely like his art, it has the whole Gorillaz look going on because of the Annie eyes. It’s pretty surreal and yet, not so much at the same time.
Plus, he’s pretty good at playing the guitar, but where’s the band that goes with it McBess?
By Far…the funniest Red Bull Ad
Published March 5, 2008 CommArts , blablahblah... , booze 0 Comments…..I’ve seen…
Red Bull may give you wings but Red Bull and Vodka makes you aware that you have certain needs. It’s quite the aphrodisiac…so be careful if your partner smells too good when your intoxicated by this stuff. It’s rather potent….
Stop motion in real time….maybe?
This is an alarming and disturbing campaign made by AWARE, Association of Women for Action in Research from Singapore to help women understand and consider the impact of domestic violence on children. (source)
Copy: Your mother acts as though nothing happened. She makes dinner and sits at the table, staring into her plate. He stumbles in drunk, stands behind her and says, I’m sorry. Do you forgive me? She sits silent for a long time. You can see the bruise over her eye turning purple. You can feel the sadness filling the room. She sobs without looking up. He forces a kiss on her then smiles at you as if to say everything is fine now. You stare into your plate.
Copy: You pray he has a good day at work. Or else you will have to hear your mother getting punched again tonight. And you pray she doesn’t talk too long to the neighbors or bring dinner out too cold. Or do anything else to annoy him tonight. Because you really don’t want to hear the screams. They make you wet the bed at night. So you pray. You pray that today, by some miracle, he won’t come back at all.
Copy: This morning it’s all quiet again. Your mother is nowhere to be seen. But there’s a broken bedside-lamp in the trash. Did he hit her with it? Has she left? Has she left you behind? What will happen to you if she really leaves? You don’t know. You’re only ten. All you know is it’s too quiet now. Quiet is scary. Sometimes it’s scarier than chaos and slamming doors, yelling and pushing and being spat at�
The concept is “abusive fathers” and the idea is “through a child’s eye.” From what I learned about art direction in advertising, “concept” is the point in it’s simplest form of understanding. The “idea” is how you communicate it.
Even though the topic is a serious matter, I would have loved working on making those monsters come to life.
Disturbing, annoying, and sooooo wrong on so many levels…
but still funny…..
SK Telecom’s Commercials Move Viewers’ Hearts
SK Telecom’s TV commercial series called “Toward People” have drawn the spotlight with their heart-moving plots.One of the commercials is based on a real story of one of the telecom’s customers. It’s about strong family ties and it was chosen from customers’ stories that have been posted on the company’s Web site.
In the commercial, a son realizes the depth of his father’s love for him through a mobile phone.
The commercial’s production company, TBWA Korea, says the series depicts true-to-life stories of real people involving mobile phones, which have become an indispensable part of everyday life. The company also added that the commercial has drawn a favorable response from customers, who continue to post their stories, photos and high-quality self-produced video materials. (KBS)
TBWA is a leading ad agency in the world and I wish my workplace had a workers exchange program like DDB does, where I can go work in Korea for a while. Then I can help direct the hottest little vixens pose with a product and without any real concept behind it. Easy money!….
Koreans love melodrama, so it’s only fitting that the campaign uses that emotional gimmick to connect with consumers. Ogilvy and Matters in Thailand does it very well.
Too bad I can’t find any of the new stuff the article is talking about….but here’s an old one.
Sure are interesting…
Funny commercials for the game Audition.
I have no clue who these guys are, but the animation in this MV is hot stuff. I can’t tell if they used a 3-d animation program or After Effects. It kind of reminds me of…
There’s a mix of different concepts in the Amp video though, not just the story book look. Whomever made it must have taken months.
It’s a nice song…despite sounding like they stole a few chords away from the Smashing Pumpkin’s “Today.”
People call it racist, I call it poignant. Would I be offended if someone did something like that about Koreans eating dogs? A commercial where you see a Japanese guy playing a Korean business man and ordering the full dog soup experience? Where you see him being dragged into the back room, beaten alive to to get his adrenaline pumping, and then turned into stew? I would say, not really….
The day I’d be offended of what’s part my culture is the day I hide the fact I like Kimchee or that Korea has a long streak of corrupt presidents. I’d probably support the commercial since I don’t like the idea that some Koreans enjoy eating dog like as if it gives them a stronger libido or beating it alive makes it tastier. In fact, I think it’s a stupid gimmick for anyone to think that a dead wet dog equals better sex or that being sadistic is a culinary art form. If anyone dare try to turn my dog into soup, I’d kick their ass.
I may have eaten Sannakji, which may come off as sadistic…but the animal is already dead. It’s just the nerves that are still alive. However, like the Eskimos who kill one seal to feed a whole family, that octopus fed two people. None of it was wasted.
If that beer company continues that campaign, they should be fair and point out that other nations are just as bad as the Japanese. Even if they don’t really care about Whale hunting and are just looking to be edgy in bad taste, they should at least be smart enough to move towards that angle.
Anyways, I don’t like the reality that Japan and other nations are killing thousands of Whales and dolphins for “research” and canned consumption with an expiration date. It’s wasteful and just shows how selfish humans are. We already have a system of domesticating animals and harvesting fish through farms, why can’t these fatheads be content with that? It’s the best way to live within our means without having to worry about depleting our natural resources.
And to go off on a tangent, I hate it when rednecks call hunting a sport. It’s not a sport when you wear camouflage, hide in the bushes, and pick off wild animals from a 100 yards away using a projectile. On the ESPN network, I saw a hunting show where a hunter is breathing hard after a kill, like as if he just ran a marathon. Are you freaking kidding me? Who breathes hard standing still? I’ll call it a sport when they actually walk up to the wild beast, who’s been surviving on it’s own by natural means for years, and take it down with their bare hands. Only then would it be a sport, because they aren’t using any enhancements to gain an edge over something that would normally kick their ass to hell.
