SK Telecom’s Commercials Move Viewers’ Hearts
SK Telecom’s TV commercial series called “Toward People” have drawn the spotlight with their heart-moving plots.One of the commercials is based on a real story of one of the telecom’s customers. It’s about strong family ties and it was chosen from customers’ stories that have been posted on the company’s Web site.
In the commercial, a son realizes the depth of his father’s love for him through a mobile phone.
The commercial’s production company, TBWA Korea, says the series depicts true-to-life stories of real people involving mobile phones, which have become an indispensable part of everyday life. The company also added that the commercial has drawn a favorable response from customers, who continue to post their stories, photos and high-quality self-produced video materials. (KBS)
TBWA is a leading ad agency in the world and I wish my workplace had a workers exchange program like DDB does, where I can go work in Korea for a while. Then I can help direct the hottest little vixens pose with a product and without any real concept behind it. Easy money!….
Koreans love melodrama, so it’s only fitting that the campaign uses that emotional gimmick to connect with consumers. Ogilvy and Matters in Thailand does it very well.
Too bad I can’t find any of the new stuff the article is talking about….but here’s an old one.
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